AVG stands for quality.
In 1974, Jan Janssen founded the contractor and transport company J.A.M. Janssen in the back garden of his Gennep residence. Starting off solo, slowly the company started growing, such that it could no longer fit in his back yard. Consequently, Jan moved the company to the neighbouring village of Heijen. Even though a number of company relocations have taken place since then, AVG has remained loyal to Heijen.